A.  Your Corporate Identity

Corporate Identity is an image, a message, a presence that will lodge in your Client's mind so that they add your Web site to their Favorites.

Creating an all-encompassing identity for your business that reflects every aspect of what you do, from the first point of contact with the customer to how employees feel about your business.

• Ask yourself what you want your identity to achieve for your business.
• Decide what your company does and what image you want it to project.
• Ask your staff for what they think and get them involved in the process.
• When you choose a new identity make sure it is continually monitored to ensure it remains relevant.