Search Engine Optimization ... SEO 

The Internet Search Engines are the leading source to get anyone to your Website.

There are two primary ways of accomplishing this:

1. Search Engine Optimization ... SEO
2. Search Engine Marketing ... Pay Per Click

Reputable SEO Consultants:

• avoid practices that try to trick Search Engines
• know that search engines will basically penalize Websites that use unethical techniques
• know that content-rich, well-designed Websites attract high rankings in Google, Yahoo, etc.

The disadvantage to Pay Per Click is:

• you are paying for every visitor that visits your Web site
• bids must be updated regularly
• strong competition for popular key words results in bidding wars
• you must purchase on Goggle, and Yahoo, MSN, etc.